Exuberantly 80s: bold geometric shapes, squiggles, primary colors on white, and the joyful rule-breaking aesthetic of the Memphis Group.
Pioneered by: Ettore Sottsass / Memphis Group
The signature details that make Memphis Design instantly recognisable.
Primary colors (red, yellow, blue) on white backgrounds
Bold geometric shapes: squiggles, zigzags, dots, triangles
Pattern mixing — polka dots with stripes with checkers
High contrast with no apology for visual tension
Flat, almost childlike illustration approach
Memphis Design works best for these industries